Graphic designer, overthinker, perfectionist.
Inari Sake
Brand Design
Package Design
Inari Sake is a conceptual project that stemmed off of the idea of creating a hypothetical canned sparkling sake company. The design originated around taking inspiration from traditional Japanese design while modernizing it to differentiate itself from the deeply rooted culture of sake. The can uses bold, blocky text that breaks from the norms of script, flowy text seen in most sake bottles. The use of only white and black on the cans label is supposed to elicit this feeling of a modern drink that's roots have only started to form. The paper used on the label is filled with this grainy texture that is supposed to represent the types of paper that was used Japanese printmaking and calligraphy.