Graphic designer, overthinker, perfectionist.
Petal Pushers
Brand Redesign
Package Design
Petal Pushers is a flower shop based in Colfax Illinois. It is said to have been open since 1986 (but there is no concrete information about this). They have no assets pertaining to their business, no logo, no website, just an address and phone number. The goal going into this project was to set a baseline standard of some visual assets they could use as a means of getting a central brand identity to rally behind. With them not having anything to work off of, it made me go around the decision making of basing the logo and other assets off the notion of other flower shops and what there brand identities are.